Talented, personable, go-to team member, connecting people & organizations. Marketing professional – internal & external communications, community relations, brand management, web site and social media content, public relations, video production experience - with more than 20 years of varying communication roles at top-notch organizations.
Viewpoint is a broadcast and video solutions provider. For over 30 years they have been a resource to the production community with expert advice and hands on experience. From rentals to production services Viewpoint has you covered with equipment, crew, mobile units, and studio facilities.
Various roles and projects, including:
Comcast Xfinity High School Football – 2014 Season
Time Out Coordinator
Comcast Xfinity WPIAL Basketball Championships – February 2015
Time Out Coordinator
People, Planet, Place and Performance: P4 Pittsburgh – April 2015
Floor Manager
Direct Energy, Town Hall Meeting – June 2015
Floor Manager
NFL Network, Inside Training Camp with the Cincinnati Bengals – August 2015
Production Manager
NFL Network, Inside Training Camp with the Pittsburgh Steelers – August 2015
Production Manager
Best of the Batch Foundation Commercial – August 2015
Producer
Comcast Xfinity High School Football – 2015 Season
Social Media Manager & Associate Producer
Increased Twitter followers for @HSFootballPGH from 810 at the start of the season to 1,500 through WPIAL Playoffs – an 88% increase. Resulted in year over year increase in viewers of OnDemand programs.
UpTo is a creative firm helping neighborhood businesses by raising the awareness of good design and writing services.
UpTo offers a number of creative services including:
Marketing consultation – sometime all you need is a little direction, we’re here to get you on the right path
Design services – logos, signage, brochures, business cards, postcards and more
Communications – a powerful tagline and strategically placed words can make all the difference
New media – website and search engine audits, social media and social media training
UpTo Wilkinsburg – Freelance Writer
April 28 – May 2, 2014
Consulted with Kenyon Jewelers, Salsa Ritmo Dance, Borough of Wilkinsburg, Hosanna House / Sherwood Events Center, Cheryl W Styling, Touchstone Center for Crafts, Admintrinsic
UpTo Wilkinsburg – Freelance Writer
April 28 – May 2, 2014
Consulted with Kenyon Jewelers, Salsa Ritmo Dance, Borough of Wilkinsburg, Hosanna House / Sherwood Events Center, Cheryl W Styling, Touchstone Center for Crafts, Admintrinsic
UpTo McKees Rocks – Freelance Writer
June 2 – 6, 2014
Consulted with Focus on Renewal (FOR), Father Ryan Arts Center, FOR Sto-Rox Library, Serenity Styles, No. 14 Boutique, Nine & Twenty, Kirsi Jansa Productions, Ashley Hnath Yoga
UpTo Millvale – Freelance Writer
July 28 – August 1, 2014
UpTo Mt. Oliver – Freelance Writer
August 25 – 29, 2014
UpTo Mt. Washington – Freelance Writer & Community Manager
November 2 – 7, 2014
UpTo Charleroi – Freelance Writer & Community Manager
December 1 – 5, 2014
UpTo Charleroi – Community Manager
July 20 – 31, 2015
Keystone Edge: Business is Rollin’ on the river in Charleroi
UpTo Allentown – Partner
October 5-9, 2015
Work Hard Pgh: Pop Up Marketing Program to Launch in Allentown for One Week Only
UpTo @ The Cube – Partner & Community Manager
February 2, 2015 – present
Consulted with 412 Food Rescue, Bell Arts Academy, Busk Street Stages, Cameroon Football Development Program, East Liberty Quarter Chamber of Commerce, Facemadics, Farm Truck Foods, Huszar, Kids Typing Express, Niehaus Construction, Pear Cares, Pittsburgh Schweitzer Fellowship, The Cube Creative Space, GPACE, Women for a Healthy Environment
In June UpTo was invited to an interview on Awesome Chat!
Featured on The Heinz Endowments website over the Summer of 2015.
Working with clients in the areas of: internal & external communications, community relations, brand management, web site and social media content, public relations, event management and video production.
– Best of the Batch Foundation
The goal of Best of the Batch Foundation is to provide financially challenged youth and their families with the purpose, desire, and resources to give their best efforts in all they do throughout their lives.
By developing after school programs, scholarships for students, restoring playgrounds, and offering sports and leisure activities, we show our commitment to the success of all our youth and their families. The encouragement and involvement of the community stimulates that success.
– Web site, social media and email communication for Batch Foundation. Fundraising outreach for In The Pocket with Charlie Batch.
2015 Highlights:
Home page redesign http://www.batchfoundation.org/
Best of the Batch All-WPIAL Football Team http://www.batchfoundation.org/best-the-batch-all-wpial-football-team/
9th Annual In The Pocket http://www.batchfoundation.org/in-the-pocket/
Charlie Batch is more than a professional athlete, he is an accomplished leader both on and off the field. He was the back-up quarterback for the Pittsburgh Steelers and completed 15 seasons with the National Football League. Charlie knows what it takes to perform at the highest level and has transformed his lessons in football into lessons in business and life.
Expect Your Best, is a motivational and practical message he shares with audiences all around the world. Beyond his accomplishments, Charlie’s true passion is elevating the next generation of leaders by helping anyone discover their best.
Manage appearances for Charlie Batch. From request, to negotiation, thru event for more than 60 appearances in 2014.
At Giant Eagle, we consider every neighborhood we serve to be our community. Every year, we contribute millions of dollars, tons of food and countless hours of employee time to numerous organizations in the communities we proudly call home.
Create process and dashboard for analysis of Giant Eagle community relations outreach in Pittsburgh, Columbus and Cleveland markets. Telling the story of investment in the community.
A re-energized organization, connecting business owners to promote the Squirrel Hill Business District. Navigated the process to create the logo, established web presence and provided content for web site and social media. Provided marketing education opportunities for small business owners.
– The Crucible – The Extreme Hike to Help Veterans
The Crucible is a 3 Day, 70 Mile hike to benefit Veterans and military families. Proceeds from the event benefit Checkpoint, and online resource for Veterans and military families.
Managed Crucible Sponsorship Opportunities for inaugural event. Creating prospect list, follow-up through acknowledgement.Handled public relations for pre-event media opportunity and finish line publicity. Social media manager.
– The Wonder of Learning: The Hundred Languages of Children
The Wonder of Learning is an international exhibit that has traveled to thirty-one countries, including forty cities in the United States and has been seen by hundreds of thousands of visitors since 1981.
The multimedia, 7,000 square foot exhibit is divided into stations and visitors can go at their own pace and start at any section. Each section is composed of a variety of media, and may include three-dimensional objects, videos, booklets, audio-recordings and children’s work. The Pittsburgh exhibit also includes the world premiere of a new video.
The exhibit is Free and Open to the public thru November 15 and is bringing visitors from the tri-state area and beyond.
Public Relations and External Communications outreach in the tri-state area.
Tribune Review
The Jewish Chronicle
Media Kit created in collaboration with Little Kelpie – available on Reggio Emilia Pittsburgh Initiative website. A copy of the The Wonder of Learning-Reggio Emilia Exhibit Press Release and Media Alert – The Wonder of Learning-Reggio Emilia Exhibit Ribbon Cutting are available here.
Design Pittsburgh, AIA Pittsburgh’s signature program that celebrates and recognizes design excellence. It’s a design awards competition, exhibition, and our opportunity to publicly promote the importance of good design and good design created by architects.
Held each October, Design Pittsburgh features an architectural design exhibition, a juried Design Awards competition, public voting opportunity for the coveted People’s Choice Award, a gala for more than 400 members, affiliates, design enthusiasts, and guests, a VIP reception and a ceremony recognizing the winners of the prestigious AIA Pittsburgh’s Design Awards.
External Communications in the 1o-county region.
Design Pittsburgh 2015 – Press Release
Design Pittsburgh 092515 Design Exhibition – Press Release
PechaKucha Night Vol 22 100815 – Press Release
Design Pittsburgh Ceremony & Gala 102215 – Media Alert
Pittsburgh Business Times: Awardees Announced for Design Pittsburgh 2015
NEXT Pittsburgh: AIA Pittsburgh Design Awards include “Baths” idea for the Bayer sign
– Collaborated with Chief Information Officer supporting United Way’s work in the community. United Way of Allegheny County is one of the top 10 United Way organizations, raising more than $32 Million in 2011
– Public Relations – developed stories about staff, funding, programs and initiatives to promote and support the organization. More than 120 stories published/aired as a result.
– Communications – informed stakeholders of the impact in the community. Included outreach to 60,000 donors, 750 companies, partner non-profit agencies, media and key influencers. Email campaigns resulted in 27% average open rate and more than $11,000 raised (non “ask” messages).
– Marketing – built on existing brand recognition and produced creative materials working with consultants and agencies.
– Created web site content and facilitated new web site development with internal team and with external consultants. New web site launched March 28, 2013.
– Managed social media via @UnitedWayPgh and Facebook page. Over 6 month campaign increased “Likes” by 63% and Followers by 72% after zero new followers between Jan 2012 and Aug 2012.
– Produced video projects for internal and external distribution; negotiating budget, managing crew and performing as on-site producer and host. Promoting United Way Films to more than 2,600 views in 5 months.
Reported to the Vice President of Government Affairs, supporting Comcast’s community investment initiatives with employees, customers, elected officials and the community.
Supported 650 communities in 30 counties in PA, OH, WV and MD. The Region included 800,000 customers.
Managed $23 million in cash and in-kind investment in the Three Rivers Region.
Comcast Cares Day – Project Manager of the corporate, annual day of volunteering. From 200-5-2011 more than 40 projects, 2,500 volunteers and $74,000 in Foundation grants. Project partner/site selection, employee volunteer recruitment, coordinated work to be completed on-site, public relations, government involvement/recognition and follow up Foundation grants.
Comcast Foundation – Program Officer facilitated grant applications for focus areas of Literacy, Youth Leadership/Development and Volunteerism awarded more than $100,000 annually.
Comcast Newsmakers – Executive Producer managed budget, talent, staff and schedule for two studios (Wheeling, WV; Pittsburgh, PA) taped 25+ interviews each month with elected officials and non-profit organizations.
Managed social media via @ComcastCmmtyPgh messages supported Comcast Community Investment and followed our partners.
Served as liaison between Product Development/Marketing Departments and 800+ employee organization. At the time Leed’s was the 5th largest supplier of Promotional Products with $138+ Million in annual revenue.
Managed and ensured successful product rollout activities, working with key operational departments, including sample product delivery, product information and training.
Assisted in development of new marketing collateral – tracking products for photo shoot, writing catalog and hang-tag copy, writing product feature information and assisting with catalog layout and proofing.
Coordinated tradeshow booth merchandising and developed special offers for increased tradeshow exposure.
Managed communication throughout organization, meeting agendas and summaries, policies and procedures, marketing and product information.
Reported to the Director of Development, working to acquire new corporate donors.
Designed and implemented a comprehensive cultivation/business plan to increase existing corporate support and developed a corporate gifts campaign with emphasis on untapped mid-sized companies.
Managed volunteer committee and collaborated with Marketing/PR staff to promote and implement a marketing sponsorship program in support of shows, special events and educational programs.
Coordinated special events for Pittsburgh Public Theater and on behalf of corporate supporters.
– Reported to the General Manager, responsible for day-to-day operation of broadband products (High Speed Cable Internet HSCI, Digital Telephone Service DTS and Video) to Business customers representing $12+ Million in annual revenue.
– Launched new products into the marketplace. Acquired 2,000+ HSCI customers and 300+ DTS customers in two years. Tracked sales and sales performance for all product lines.
– Met with customer care, engineering, field technicians and sales force to define new product requirements and worked to document these requirements/procedures. Lead cross-functional teams to ensure customers receive timely and effective support
– Collaborated with corporate marketing staff to implement plans in local market(s) and worked with local agency to initiate local branding opportunities.
– Worked with consultants and vendors, managed contractors for field work and software development.
– Conducted new product training for the sales force and field technicians and served on committee for software development.
Institute for Economic Transformation, Center for Corporate Development
College of Communication, School of Telecommunications
